Enterprises, which are moving towards the international market and have put and end to position itself occasional requests not to meet the importers, will inevitably pass through the following phases:
1. market penetration
2. positioning and development
Effect of market penetration depends on the efforts made in exploration firm domestic market. Exploring quality depends on market analysis “step.”
External market research for export production must undergo several stages:
Stage 1 is the stage of documentation and information. Information collected from: national heritage, economic potential, trends in production, investment and accumulation, etc..
Stage 2 refers to the study of foreign market opportunities and analyzing key economic indicators. At this stage the main issues are to be investigated: economic policy, natural resources, gross domestic product, employment and wages, population incomes and living standards, etc..
Step 3 refers to exploration (study) of its domestic market itself, in which five goals are distinguished: market and products, buyers and their attitude towards the product, production and competition, and the commercial distribution channels, advertising and publicity.
To gain a more complete picture of the domestic market, under each of the information collected is strictly necessary.
Market and researching products: market structure, product types available and their prices, the geographical distribution of market and regional differences, etc…
Buyers and their attitude to studying product: family budget, purchasing power of potential consumers, buying habits and level of requirement of the population to quality and price, how products are judged to be imported etc..
Production and competition study: How is the production of similar products in the importing country, local and international competition in that market, prestige and position of competitors, etc..
The commercial distribution channels and provides research: wholesale trade and retail, import, purchase and consumption of forms of cooperatives, trade discounts and commissions, etc…
Advertising provides advertising study: the functioning of advertising and its effects, utilization of advertising, the best forms of advertisers, etc..
Stage 4 is for conclusions to be drawn on foreign markets studied, where a there is a presentation.
Step 5, the external market study ends by making decisions in which it sets targets for sale of exported products and concrete forms of organization of sales.
It is important to note that a firm entering a foreign market difficulties caused by the presence of international competition, which ensures you have the consumer may choose products from a wide range of varieties, as comparable quality and price.